Advertisements
play a pivotal role in the growth of any business. Today, technology has shrunk
the world considerably thus helping businesses to go beyond their horizon to
reach customers in any part of the world. Companies having innovative
techniques to reach wide spectrum of audience have an edge over others.
After
print, posters, television commercials, messaging and e-mail marketing, companies
around the world are engaged in a big way on ‘social media’ to propagate their business
interests, and Indian firms are no exception to this trend.
Once
considered to be the space for sharing personal information and private
communication between few known entities, Facebook today has opened up the
world to companies who want to market their products to the target audience across
the world. Similarly, promoting business interests through Twitter, Linkedin, Pinterest,
Digg, etc. is also becoming more and more popular.
Creating
awareness about one’s product through social media is a challenging task which
needs concerted efforts to win the confidence of the followers, and it is also essential
to establish a two-way communication, a first step towards the success of internet
marketing.
Businesses, who want to promote their products through
social media, should first develop compelling profile page supported with regular
status updates to create an impression/image among visitors. Creating
interesting content for the page related to the product is one of the ways to
turn people’s attention to the targetted site. Here, consistency is the key to
bring repeat visitors.
A healthy conversation on Facebook, twitter, blog space
or any other forum will solidify ties with the potential customers and efforts
should be made to make them feel connected with the brand.
Targetting the right audience must be the focus for any
social media ad campaign. One should not get disheartened for not achieving the
desired level of success in the initial few days. This holds good for those who
have just started to float in the ocean of internet marketing through social
media campaigning.
By keeping the page updated regularly with interesting news/blogs/articles
related to the fields and engaging healthy conversation/discussion with followers/fans,
one can find the right audience soon.
Giving advertisement in the page is
the right strategy to win customers as pictorial representations make a better
impact on them rather than the conventional means.
Engaging and listening to the
target audience and influencers who can talk or blog about the company’s
products or services can aid better return-on-investment (ROI).
There are tools
to track the ROI factors which will give the advertisers a fair idea about the visitors’
activities on the forum page.
Unlike
other conventional means, online advertisement is cost-effective and has a wide
audience base. Ideal for manufacturers and exporters who want to expand their
business base, online media, particularly the social media, is an ideal way to
take their business beyond boundaries.
